Dr. Abhijit Ghosh, Dean, Faculty of Business and Accounting, Lincoln University College, Malaysia has delivered the Keynote Address as the invited speaker at the 5th International Conference on Advanced Technologies & Innovations in Tourism & Hospitality Industry (ATITHI 2019) organised by Bhikaji Cama Subharti College of Hotel Management (BCSCHM) under Swami Vivekanand Subharti University in Meerut, India on 7th to 8th December, 2019.